Dawn Advisory

Dawn Advisory is a student-run consulting company with branches on Bocconi University at Milan, ESADE University at Barcelona and Hong Kong University of Science and Technology at Hong Kong. The company aims to provide high-quality consulting services to its many startup clients like Bitpanda, Gorillaz, Meloni, Meatless Farm, Arttrade and many more. At the same time, Dawn Advisory hopes to create close-to-real consulting experiences for its student members.

Dawn Advisory ESADE branch was in need of a consistent brand identity and a strong, professional looking deliverable product for their clients, which is the document they present to their clients with all the intensive research and analysis work they have done through the term.

Web Site

Dawn Advisory's previous logo. Unfortunately the company was suffering from not having any alternative versions for the logo. Dawn Advisory primarily wanted to get rid of the stripe that was going over the letters.

The company wanted a logo that could translate their youth, their modernity and professionality while also not straying too much from the previous logo. And of course, they wanted the necessary flexibility of having alternate versions of the logo.

Above is a page from my sketchbook where I went over potential logo designs for the brand, emphasizing on the letters 'D' and 'A' as the capital letters, making the logo available to be used in shortened versions (abbreviations) as well as longer versions with the full title the brand.

Following many trials and feedbacks, I presented the final logo that is corresponding to the company's desired identity, while at the same time being simple and clearly understandable and applicable with many alternatives. Using the abbreviations, the full title, and by also merging them together, the company chose this flexible design and successfully continued to use these alternatives on any medium they need.

Some other logo redesign trials that were not continued

After agreeing on the logo, next problem that needed solving was a document template that they can fill with the outcomes of their research and send back to their clients as a report. The previous method they used was a mere Word document deficient of any brand identity elements.

Below is a couple pages from my sketchbook where I tried to visualize templates of page covers, page breaks, table of content page, 'meet the team' page, and many more.

Brainstorming with Dawn Advisory team, I came up with a deliverable product template design that is representing their professionality, modernity and youth whilst also remaining in the purpose to deliver the information without any extra distractions for the viewer.