Information-t
Information-t is a campaign design I made for my graduation project in Koç University. The campaign's mission is to define, detect and prevent misinformation and its many forms, and ultimately maintain a more transparent and cleansed environment for information.
Information-t, with its catchiness and humoristic approach instilled even in its name, prioritizes indulging in an invasive communication and reinforces striking visuals that can intrigue audiences. In this manner, serious concerns regarding misinformation become not boring enough to strike one's interest and easier for anyone to understand.
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Whatever Information-t does, it does it satirically, absurdly, sincerely, in a form that anyone can easily relate.
Landing Page
Although still reflecting the wit and humor, the landing page has to provide information on the essential bodies of the campaign such as the undisguised intention of the campaign, its significance and impact on the topic of misinformation, the research and the findings, its gallery where information-t's entire portfolio of work could be seen, an insight to its team, and ofcourse a contact section to hear out from what visitors may have to say to the campaign team.
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Take a look at the brochure and the landing page with these PDF's:
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In the end, information-t became a very well-equipped campaign that can be seen at every corner of our lives and be easily understood in its intent once people get to know the story behind what information-t is.
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And for me, this fictional personal project has widened my horizon on how much a campaign could reach through proper use of communication design.
I can say that if I had the chance to make information-t actually come true,
I would have enthusiastically take on that task and carry it to its maximum potential, all while having fun doing it.