The Displaced Type
Climate displacement is forcing 1.2 billion people from their homes, yet their crisis remains unseen, unrecognized, and unwritten. We created The Displaced Type, a type-led campaign that makes their invisibility impossible to ignore.
A typeface where 15% of every letter is displaced – just like 15% of the global population will be by 2050. We rewrote well-known idioms and phrases about home, visually showing what it means to lose it.
From billboards and social media to home-listing platforms, the campaign disrupts public spaces, leading people to a petition demanding action.
Because losing a home means losing the right to belong.
Team Members:
Ata Berk Aycan
Isabella Kritsali
Pallavi Malhotra
Preranika Madabushi
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What I did:
Type Design
Motion Design
Campaign
Web Design
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Problem:
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By 2050, 1.2 billion people will be forced to leave their homes due to climate change. But climate displacement remains a crisis unfolding in silence. These people are invisible to the world, unrecognised and without legal recognition.
They are left stateless – still here, but out of place.
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Insight:
Millions are losing their homes with nowhere to return to, yet their reality remains unseen, unwritten, and unrecognised. But what if typography could make the invisible, visible?
Solution:
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Introducing The Displaced Type – a typeface where 15% of every letter is displaced. Just like 15% of the world’s population that will be forced from
their homes. Using The Displaced Type, we rewrite well-known idioms and phrases about home, visually showing what it means to lose it.
